I spent this Saturday walking through the gritty details of how to blog better, with a man who has made a career of it: Bill Belew. Much as psychiatrists keep themselves in therapy to stay sharp, so a blogger like me needs to reconnect to the top blogging artisans to keep my small business marketing skills sharp.

What did I learn?

• Stop writing novels for posts. Short, to the point, intriguing content, consistently delivered, attracts the site traffic (classic SEO practices)
• Write more often. This goes hand-in-hand with “stop writing novels.” If I write more concisely, I will have more time for other posts, driving up quantity. Quality is important, but quantity is KING.
• Link every post externally and internally. Do not be afraid to link to “fellow competitiors!” Connect yourself to bigger influencers in your specialty. Use technorati.com to find these thought leaders and raise your own authority.

Bill went through over 20 key elements of a great blog post, but these are the key steps that I need to practice and internalize to make my own efforts (and efforts done for my clients) more effective.

I can’t wait to get started implementing these ideas in my own blogging. I am re-energized!

I also met a number of great people pouring their passion into their businesses or social missions.

Look for more insights from this workshop over the next week or so. And let me know if one of these insights clicks on a light bulb for you.

Image credit: www.billbelew.com

 

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