Video marketing is highly effective. It appeals to the ear and eye, as print ads do, and adds motion which keeps the brain engaged. As such, it should be strongly considered by businesses of all sizes. Small businesses in particular can use increasingly affordable video production services to create good looking clips that properly present their product or service’s consumer value.
Plus, nothing beats video for showing off how passionate you are about your chosen line of work.
I wrote at greater length about how small businesses should approach video in a recent Forbes.com column, which I invite you to read.
In sum, though, video as a communication tool is within reach of companies on tight budgets because:
The equipment is leveraging digital technology improvements to deliver high-quality films without huge investments in equipment rentals and studio time.
You don’t have to hire actors: Keeping it real and appearing yourself plays well in the 21st Century.
Rough-hewn production values are acceptable: Witness the popularity of Reality TV. See also these four examples.
Video production services that cater to small businesses are sprouting like mushrooms on the ‘net. Do a search on “video production for small business”
Short is best: two-to-three minutes videos make the best product pluggers. It is better to have many short videos than one long one, which allows you to stretch out the expense over a longer period. Conversely, it allows you to create a lot of content in one recording session, and drip sections of what you created out into the marketplace over a number of months.
Again, there is more in the Forbes column, but Think Video!